The QR code, you can also say that a magical box of black pattern that can absorb a vast range of information like your Bio-data, Website address, your home address and many other useful information much better than simple barcodes. This magical pattern box can be easily scanned by a Smartphone or with any QR code reader. Today, these tinny but useful QR codes are becoming so much popular to advertise or market products and service to all around the world. This medium has become one of the most effective and low cost sources to advertise your business.
One of the best thing about using these QR Codes to market your products or services is that these are are malleable and can be redesigned in truly extraordinary ways, while still maintaining their scanability. Yes, you can design your own QR code according to your color theme and even you can put your logo to for multiple marketing campaigns. Quite interesting.
There are multiple ways to design your QR code. But there are some rules that need to follow carefully. Let’s have a look on few tricks and techniques that can help you to design an eye-catchy QR code without losing its scan ability.
1) Make Changes In QR Code to 30%:
First and the most important thing you need to keep in your mind that a QR code will keep it’s scanability if you only change it to 30% or might be slightly higher.
2) Choosing Color Palette:
One of the easiest ways to create resemblance in your QR code with your brand is to choose a color theme similar to your brand. You are not just limited to standard black and white color. But in that case, you need to keep in it your mind that, always use dark color against a light-colored background. If you use light shades in your QR Code then the code will be difficult to scan.
3) Not Necessary to Use Hard Edged:
It is now necessary to use hard edges for your QR Code design, unless it completely matches with your brand theme. By using designing tool, you can easily soften the hard edges of QR code for a better and soft look and feel. Not only this, a QR code with soft edges will definitely make the code appear more friendly and amenable.
4) Incorporate Multiple Effects To Brighten Up Your QR Code:
Now it’s time to incorporate logo, any texture, picture or any other kind of effect to symbolize your brand or identity. You will feel that by adding some effects, your ordinary QR code will suddenly become an artwork, and you can use this artwork to advertise or market your products and services. But one thing you should keep in your mind that you can only change the QR Code to 30% to keep its readability. Otherwise, all of your efforts will be useless.
In the last, scan your designed QR code as much as you can to make sure that it can be easily scanned within some seconds. If not, then lessen down some changes to make it work better. Be sure to test your code’s scalability with multiple QR readers, ideally three or four. If your designed QR Code takes quite a long time to scan then it is better to redesign it properly.
In the end, creating branded QR codes is not a rocket science. The only thing you need is some designing skills and proper knowledge of QR code. Hope this article will help you to design an effective and quality QR Code.