So, you’ve taken the plunge and decided to grow your hobby into a small business and launch an eCommerce website to support your undertaking. Or perhaps you already own a physical storefront, but want to boost your sales by maximizing your brand identity on the web. Regardless of the reason, audience, product and budget of your business you need to know the anatomy of the perfect eCommerce website which applies to 99% of web stores. Join me discussing what turns regular sites into sales bombs :).
To catch a criminal, you must think like one. To attract a shopper, you must think like one. Therefore, when creating an eCommerce website ensure you build it with the shoppers’ needs in mind. Understanding your target audience is vital for achieving a high conversion ratio. Just give them what they want and your sales will increase. Buying is an emotional decision, so make sure your customers feel safe, relaxed and satisfied when shopping on your website. To get an inkling of their needs and expectations, regularly test your website, gather and process customer feedback.
Potential shoppers want a navigation that is simple and logical. In fact, this rule applies to all websites – a well-thought-out navigation should get users from point A to point B with minimum number of clicks. Therefore, hire a UI expert (if you build a custom design) or choose a template that follows usability principles.
Hi-Res Product Images and Detailed Info
If years of online shopping have taught me anything, it’s that nothing makes you leave faster than low-quality product images. Product images are the core, the most important visual component of your eCommerce website. They should be of high quality and showcase the products in all their glory at different angles. Add zooming and rotating options if possible, since shoppers want to know what they’re getting.
Similar to images, product information should be exhaustive but not boring. Great product copy persuades hesitating customers to make a buying decision. Is your product info compelling? You may also consider adding product videos.
Creating call-to-action buttons is a vast subject that simply can’t be covered with a single paragraph. In a nutshell: the buttons should be noticeable, but not salesy; they should be placed in the appropriate part of the website; they should be surrounded by empty space, if possible. Call-to-action buttons can be supported with CTA images.
Multiple Payment Options
Many first-time shoppers have doubts about sharing their credit card information. This is to say that these people are likely to leave if there are no payment alternatives on your site. So, make sure you offer multiple payment options. One PayPal button isn’t enough for the world of eCommerce.
Make It Mobile!
You’re lucky to live in the era when your customers can reach your site and order a product on the go. As m-Commerce is gaining its momentum these days, website owners all without exception should have a mobile version of their websites, be it a separate mobile site, or responsive web store (one website that adapts itself to the viewing environment). You could be forgiven for thinking that mobile sites are just smaller, tap-friendly sites, but you should also know that these are more than just that – mobile/responsive websites offer super handy mobile-only features, such as Click-to-Call, Online Scheduling, Address, Mobile coupons and more.
Luckily for all aspiring retailers, creating an eCommerce website isn’t as daunting as it used to be a decade ago. You may set up an optimized, professional-looking website without touching a line of code, if you opt for the right web building services. Take Webydo’s website design platform for instance. It offers an enterprise-level shopping cart capabilities along with a brilliant mobile editor and DMS (Design Management System). They offer free accounts that remain free when in development, so you can try Webydo right now, absolutely risk-free and see why already more than 75K professional web designers are creating their clients websites with Webydo.
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