When did you start designing:
If you are asking professionally, then I did in 2000. (That’s when I took admission in design studies) Otherwise I have been designing as far as I remember. For some odd reason I feel I was born with an aesthetic sense. Even as a child I would try to develop things with an artistic approach which was at times weird but always set me apart from other kids of my age. I might not have gotten the highest marks in my art class as a kid but the feeling of coming up with the original ideas always kept me happy and satisfied.
Little about your creativity process:
My creativity process is inspired by the small things in life; the small things that seem of little importance to people. It could be anything from the shape of my kid’s new tooth brush to an under construction building in the neighbourhood. That inspiration is what I try to carry forward in my work. Let’s say, I see laundry getting dried under the sun. The colours and ambience created literally takes me to another world. I imagine and see if that mood can be carried forward to my next work. And most of the time it works. It never is the exact thing but an inspiration. In a sense those small things usually help me conceive an idea in my mind.
Your Favourite work:
You will be surprised to know that I have no favourites as far as my work is concerned. I may like my work only for time being but never for long so in a way you can say my preference for my likable work changes with the next upcoming work. I believe totally in the process of continuous improvement and this is what I feel other designers too should make their motto.
I love spending time with my family. I try to spare as much time as I can for them. Otherwise Music is one of my passions. Writing and composing songs have always been a pleasure for me. Good music always turns me on and is a source of total happiness and bliss. I also enjoy reading, Philosophy and religion being two of my favorite subjects. Getting involved in debates based on my reading with equally learnt people is also a good source of learning for me.
Your favourite artists/designers:
Paul Rand, Neville Brody, David Carson, Imran Mir, Muhammad Salah & Mauricio Estrella
Few lessons you want to share:
I used to chat with a French designer Haris Cizmić during my college days. I once asked him the one thing he wanted me to learn. He said “Always remember, Communication Designers are like whores and they have to sell themselves just to please what others want. Realistically speaking, it is like that. If you are trying to make your career in advertising, you must know how to gel-in your creativity and the requirement of your client. During my summer internship, my mentor Aneek Saleh Muhammad, CEO Revelation explained me the difference between an artist and a communication designer. An artist expresses himself but a communication designer’s job is to use his creative skills selling the product. I would like to conclude this with David Ogilvy’s quote: In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
Nick Name if any: I don’t exactly have a nick name but I let my loved ones call me with whatever name they please. I’m very generous that way!:D
About The Art Times: ‘The Art Times’ can prove to be an inspiration and driving force for young and upcoming designers. With a great collection of ideas and art work, it can motivate new designers to come up with ideas of their own.